The movie's main character, Takumi Fujiwara, is casted by Taiwan pop singer Jay Chou. Although he was new to film industry, he had a huge fans base in East Asia and he was properly the most popular teen-idol in early 2000s. He started his music career in 2000, 3 years later, he was chosen to be the cover story in Times magazine (Drake, 2003). Jay was the third Asian singer to be shown in Times after Shirley Wong and A Mei. Times described him as the new king of Asian pop. Actually, Initial D was Jay Chou’s very first movie in his career, it was anoth selling point and gimmick that we could find in the use of Jay in Initial D. With his big name in Asia, Initial D became a must watch movie to many of the Asia teens in 2005. Besides, the theme song 《飄移》and the interlude song 《一路向北》were both composed and sing by Jay Chou. This arrangement can add some extra promotional value to Initial D. When people think of the songs, the will also think of the movie.